China Entertainment Television ("CETV") is a leading 24-hour Putonghua general Entertainment channel providing the latest Asian and international entertainment programming, bringing pioneering and innovative original productions to Mainland China audiences.
CETV was the fi rst foreign satellite television channel granted landing rights into the cable systems of Guangdong, and also has secured nationwide distribution via the Central Platform, covering hotels and foreign apartment compounds. The channel is broadcast in China and Asia Pacifi c via the AsiaSat 3S and Apstar 6. Always with an eye for the latest entertainment trend, CETV will continue to introduce new TV trends from overseas to Mainland China together with international counterparts, leading the way in China TV sector.
Yangcheng, an integrated communications business under the Television & Entertainment Group, is also a preferred professional agency for international brands in Mainland China. The company is mainly engaged in cross-selling related Group products, media planning and buying, as well as providing tailor-made PR and marketing campaigns and event management for customers. It has already extended its presence to third-tier and fourth-tier cities across China.
Going forward, Television & Entertainment Group will broaden its services to include more sponsored programmes and marketing event productions while capturing the new media opportunities.